Marketing/CRM Specialist

April 09, 2018
Off

Due to our growth, Bay Capital Mortgage Corporation is seeking qualified applicants for the role of Marketing/CRM Specialist for our corporate office in Annapolis, Maryland. Duties include managing the marketing support of the company’s sales force.

Responsibilities:
• Planning and delivering CRM strategies across the company encouraging customer retention and loyalty
• Assisting with the CRM platform structure and architecture to ensure it captures all required information at key points in the customer life cycle
• Ensuring the database is segmented effectively for targeted marketing activities
• Producing marketing materials for Loan Officers
• Database management
• Creating online email campaigns, social media ads and website updates
• Planning and executing networking events

Required Experience:
• 4-year college degree preferred (Relevant experience considered)
• Strong time management and organization skills
• Ability to communicate clearly and effectively, both verbally and in writing
• Strong computer skills, knowledge of Adobe Photoshop and Illustrator a plus
• Knowledge of HTML content creation a plus

Qualified applicants should send their resume to hr@baycapitalmortgage.com

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